Privacy Statement – The Electric Oracle

Last Updated: 19th July 2025

1. Introduction

Xenmedia Marketing Ltd, trading as The Electric Oracle, is committed to protecting your privacy and personal data. This Privacy Statement explains how we collect, use, store, and protect your personal information when you visit our website, watch our YouTube channel, or engage with our services.

Data Controller:

Company: Xenmedia Marketing Ltd
Trading Name: The Electric Oracle
Address: Suite 2, 4, Blenheim Court, Peppercorn Cl, Peterborough PE1 2DU, United Kingdom
Contact: info@xenmediamarketing.co.uk
Content Creator: Des Dreckett

This Privacy Statement complies with the UK General Data Protection Regulation (UK GDPR), Data Protection Act 2018, and Privacy and Electronic Communications Regulations (PECR).

2. Data We Collect

2.1 Personal Data Types

We may collect the following types of personal data:

Directly Provided Information:

Names and email addresses (newsletter subscriptions, contact forms)
Comments and user-generated content on our website and YouTube channel
Enquiry details submitted through contact forms
Survey responses and feedback

Automatically Collected Information:

IP addresses and location data
Device information (browser type, operating system, device model)
Website usage data (pages visited, time spent, click patterns)
Referral sources and search terms
YouTube engagement data (views, watch time, interactions)

Cookies and Tracking Data:

Website analytics cookies
Preference and functionality cookies
Advertising and affiliate tracking cookies
Social media integration cookies

2.2 Special Categories of Data

We do not intentionally collect special categories of personal data (race, religion, political opinions, health data, etc.). If such data is inadvertently provided in comments or communications, we will handle it in accordance with UK GDPR requirements.

3. How We Use Your Data

3.1 Purposes of Processing

We process your personal data for the following purposes:

Website and Service Operation:

Providing access to our website and YouTube content
Improving user experience and website functionality
Technical maintenance and security monitoring
Analytics and performance measurement

Communications:

Sending newsletters and updates about electric vehicle content
Responding to enquiries and providing customer support
Notifying subscribers about new content and industry insights

Content Development:

Understanding audience preferences and interests
Creating relevant electric vehicle content and analysis
Moderating comments and user-generated content

Business Operations:

Managing affiliate partnerships and commission tracking
Processing sponsorship and partnership arrangements
Conducting market research and audience analysis

3.2 Legal Basis for Processing

We process your data based on:

Consent: Newsletter subscriptions, non-essential cookies, marketing communications
Legitimate Interests: Website analytics, content improvement, security monitoring
Contractual Necessity: Providing requested services or fulfilling agreements
Legal Obligation: Compliance with UK laws and regulations

4. Cookies and Tracking Technologies

4.1 Cookie Types

We use various types of cookies and tracking technologies:

Essential Cookies:

Website functionality and security
User preference storage
Session management

Analytics Cookies:

Google Analytics for website performance
YouTube Analytics for video engagement
User behavior tracking for content optimization

Marketing Cookies:

Affiliate link tracking
Social media integration
Targeted advertising (with consent)

4.2 Cookie Consent

Essential cookies are automatically placed for website functionality
Non-essential cookies require your explicit consent via our cookie banner
You can manage cookie preferences through your browser settings
See our separate Cookie Policy for detailed information

5. Third-Party Data Sharing

5.1 Service Providers

We share data with trusted third-party service providers:

Analytics and Performance:

Google Analytics (website traffic analysis)
YouTube Analytics (video performance metrics)
Email service providers (newsletter delivery)

Affiliate and Partnership Programs:

Commission tracking platforms
Sponsor analytics and reporting systems
Payment processing services

Technical Services:

Website hosting providers
Content delivery networks
Email marketing platforms
Cloud storage services

5.2 EV Industry Partners

We may share anonymized data with:

Electric vehicle manufacturers (for market research)
Charging network providers (for partnership analytics)
Industry research organizations (for market analysis)

5.3 International Data Transfers

Some third-party services are located outside the UK:

YouTube/Google: Data transferred to US servers
Email providers: May use international data centers
Analytics tools: Global data processing

Safeguards: All international transfers are protected by:

Standard Contractual Clauses (SCCs)
Adequacy decisions where applicable
Appropriate technical and organizational measures

6. Your Rights Under UK GDPR

6.1 Data Subject Rights

You have the following rights regarding your personal data:

Access Rights:

Request copies of your personal data
Information about how your data is processed
Details of data sharing and transfers

Correction and Control:

Rectify inaccurate or incomplete data
Restrict processing in certain circumstances
Object to processing based on legitimate interests

Deletion Rights:

Request erasure of your personal data
Right to be forgotten (where applicable)
Withdrawal of consent at any time

Data Portability:

Receive your data in a structured, machine-readable format
Transfer data to another service provider

6.2 How to Exercise Your Rights

To exercise any of these rights:

Email: info@xenmediamarketing.co.uk
Subject Line: “Data Protection Request”
Include: Your name, email address, and specific request
Response Time: We will respond within one month

6.3 Right to Complain

If you’re unsatisfied with our response, you can lodge a complaint with:

Information Commissioner’s Office (ICO)
Website: www.ico.org.uk
Phone: 0303 123 1113

7. Data Retention and Security

7.1 Retention Periods

We retain personal data only as long as necessary:

Newsletter subscribers: Until you unsubscribe
Website analytics: 26 months (Google Analytics default)
Contact enquiries: 3 years for business purposes
Comments and interactions: Indefinitely unless deletion requested
Legal compliance: As required by UK law

7.2 Security Measures

We protect your data through:

Encryption: Data encrypted in transit and at rest
Access Controls: Limited access on a need-to-know basis
Secure Hosting: SSL certificates and secure servers
Regular Updates: Software and security patch management
Staff Training: Data protection awareness and procedures

7.3 Data Breach Procedures

In the event of a data breach:

ICO notification within 72 hours (where required)
Affected individuals notified without undue delay
Immediate containment and investigation measures
Full incident documentation and reporting

8. User-Generated Content

8.1 Comments and Interactions

When you comment on our content:

Your name and comment content may be publicly visible
We moderate comments to ensure compliance with UK laws
Personal data in comments is processed for moderation purposes
You are responsible for the accuracy and legality of your submissions

8.2 Content Removal

We reserve the right to remove content that:

Violates UK laws or regulations
Contains personal data of third parties without consent
Promotes dangerous or illegal driving practices
Is defamatory, offensive, or inappropriate

9. Children’s Privacy

9.1 Age Restrictions

Our services are not directed at children under 13
We do not knowingly collect personal data from children under 13
If we become aware of such collection, we will delete the data promptly

9.2 Parental Rights

Parents or guardians can:

Request deletion of their child’s data
Access information about data collection
Contact us with privacy concerns regarding minors

10. Electric Vehicle Content Privacy Considerations

10.1 Industry Partnership Data

When engaging with EV industry partners:

Manufacturer partnerships may involve referral tracking
Charging network affiliations may track usage patterns
Government incentive tools may collect eligibility data
All such data collection is disclosed and consented

10.2 Technical Content Analytics

We analyze engagement with:

EV performance and range content
Charging infrastructure discussions
Government policy analysis
Environmental impact assessments

This analysis helps improve content relevance and accuracy.

11. Marketing and Communications

11.1 Newsletter Subscriptions

Explicit opt-in required for newsletter subscriptions
Clear unsubscribe options in every communication
Separate consent for different types of communications
No sharing of subscriber data with third parties for marketing

11.2 Sponsored Content Communications

Clear disclosure when content is sponsored
Separate tracking for sponsored content engagement
Opt-out available for targeted advertising
Transparency about data use in advertising analytics

12. International Users

12.1 Jurisdiction

This Privacy Statement is governed by UK law and designed primarily for UK users.

12.2 EU/EEA Users

EU and EEA users receive equivalent data protection through:

Standard Contractual Clauses for data transfers
GDPR-compliant processing procedures
Right to lodge complaints with local data protection authorities

12.3 Global Users

Users outside the UK/EU should:

Consult local privacy laws and regulations
Understand that data may be transferred to the UK
Contact us with jurisdiction-specific privacy questions

13. Affiliate and Partnership Privacy

13.1 Affiliate Link Tracking

Cookies may track purchases through affiliate links
Commission tracking data is processed for payment purposes
No personal data is shared with affiliate partners beyond necessary tracking
Clear disclosure of affiliate relationships

13.2 Sponsor Analytics

Anonymized engagement data may be shared with sponsors
Performance metrics help demonstrate content effectiveness
No personal data shared without explicit consent
Sponsor reporting complies with data protection requirements

14. Updates to This Privacy Statement

14.1 Change Notifications

Material changes will be notified via email to subscribers
Updates posted prominently on our website
Continued use constitutes acceptance of changes
Previous versions available upon request

14.2 Regular Reviews

We review this Privacy Statement:

Quarterly for legal compliance updates
Following changes to UK GDPR or PECR
When introducing new services or technologies
Based on ICO guidance and enforcement actions

15. Contact Information

15.1 Data Protection Enquiries

Email: info@xenmediamarketing.co.uk
Subject Line: “Privacy/Data Protection Enquiry”
Response Time: Within 5 working days for general enquiries, 1 month for formal requests

15.2 Postal Address

Xenmedia Marketing Ltd
Suite 2, 4, Blenheim Court
Peppercorn Cl
Peterborough PE1 2DU
United Kingdom

15.3 Business Hours

Monday to Friday: 9:00 AM – 5:00 PM GMT
Emergency data protection matters: Contact via email for priority response

16. Legal Framework Compliance

This Privacy Statement ensures compliance with:

UK General Data Protection Regulation (UK GDPR)
Data Protection Act 2018
Privacy and Electronic Communications Regulations (PECR)
Electronic Commerce (EC Directive) Regulations 2002
Consumer Rights Act 2015
Online Safety Act 2023

17. Additional Resources

Related Policies:

Terms and Conditions
Cookie Policy
Community Guidelines
Advertising Disclosure Policy

External Resources:

Information Commissioner’s Office: www.ico.org.uk
UK GDPR Guidance: gov.uk/data-protection
Citizens Advice Privacy Rights: citizensadvice.org.uk

This Privacy Statement is effective as of [Date] and governs the collection, use, and protection of personal data by Xenmedia Marketing Ltd trading as The Electric Oracle.

Important Notes:

Ensure you implement a compliant cookie consent banner on your website
Set up processes for handling data subject requests within the required timeframes
Consider having this Privacy Statement reviewed by a UK data protection specialist
Regularly monitor ICO guidance for updates to privacy requirements
Maintain records of data processing activities as required by UK GDPR